Coach · Speaker · Built From $1K

Your dream is a business.
Let's make it pay like one.

I'm Joanna LaFleur. I built my first business with $1,000, Google searches, and every mistake in the book. I burned out, figured it out, and sold that business for $1.6 million. Now I teach women the shortcut I never had.

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Real receipts: $1.6M business sold · 4 businesses founded · 400K+ followers · Published author

Two Ways to Work With Me

Pick your power move.

Whether you need a coach in your corner or a keynote that lights up the room, this is where it starts.

Coaching

Build a business that pays you back.

1:1 strategy for women who are done winging it. I teach you to build sustainably from day one, so you grow your revenue without grinding yourself into the ground. We start with a free discovery call.

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Speaking

A keynote your audience won't forget.

Unfiltered talks on fear, failure, and building something real from zero. Equal parts heart and humor, with tools people actually remember.

Watch the Reel

What You'll Learn

The stuff I had to Google at 2am.

Everything I teach, I learned the hard way so you don't have to.

🌱

Sustainable Business Building

Structure, pricing, and boundaries that let your business grow without burning you out. I learned this one the hard way.

📈

Business Development

Finding customers, closing deals, and building partnerships that grow revenue. The engine behind both of my companies.

🤖

Work Smarter with AI

Use AI to do the work of a team you cannot afford yet. Real workflows, not buzzwords.

🎥

Content Creation

How I built 400K+ followers and millions of views. Hooks, formats, and systems that actually get seen.

📱

Social Media Growth

Platform strategy that turns followers into buyers, from your first 100 to your first 100K.

💎

Branding That's You

A brand people remember and trust, built on who you actually are instead of a template.

Speaking

See me on stage.

Watch the reel, pick a topic, and let's talk about your event.

Keynote speaker reel

DO IT SCARED

How to take bold action when the stakes are high and use fear as fuel instead of a brake.

MY BRUTIFAL ENTREPRENEUR JOURNEY

An honest look at failure, rebuilding from zero, and the resilience it takes to scale from scratch.

BECOMING A BADASS

Real strategy for leaders who want income and impact without sacrificing their sanity.

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What Audiences Say

The stage doesn't lie.

110 of 111 attendees at the 2024 MAIA Conference rated Joanna as demonstrating knowledge and expertise in her content.

★★★★★

"Joanna has a rare ability to take a topic as complex and emotional as dementia care and make it practical, engaging, and genuinely memorable. She is the kind of presenter you feel good about putting in front of your members. She delivers value, keeps people engaged, and leaves them with things they can actually use."

Amanda SmithFormer Regulatory Director, Ohio Health Care Association

★★★★★

"Joanna's session quickly became one of the most talked about presentations of the conference, with many attendees calling her the best speaker of the conference and asking that she be invited back annually. She blends evidence-based education with real-life application and compassion, and people walked away with strategies they could put to work immediately."

Erin ThompsonExecutive Director, Assisted Living Association of Alabama

★★★★★

"This was the BEST keynote speaker of the conference. I wish she had longer and hope she makes a return at future conferences."

MAIA Conference 2024 Attendee

Coaching Options

Three ways in. One outcome: revenue.

No fluff and no 47-module courses collecting dust. Every engagement is scoped and priced around your goals, together, on your discovery call.

Start-Up Strategy Intensive

For the woman with the idea and the fire. We build the structure so your launch is sustainable, not chaotic.

Start Here

Momentum Builder Consulting

For the entrepreneur already in motion who is ready to scale faster without scaling her stress.

Build Momentum

VIP Day

One day. Every answer. For decisive business owners who want direction now, not in six months.

Claim Your Day

What Coaching Clients Say

Real owners. Real results.

From home care agencies to first-time founders, here is what working with Joanna actually delivers.

★★★★★

"I hired Joanna as a business consultant for six weeks, and the impact on my home care business was immediate. She helped me identify which AI tools fit my operations and showed me how to use them to run the agency more efficiently, and she launched my social media presence from the ground up. Beyond the tactical work, she was a steady sounding board through the harder parts of running a business. Joanna is thoughtful, practical, and clearly knows this space. I recommend her without hesitation."

Dee PetryCEO and Owner, Our Family Friend Home Care

★★★★★

"Working with Joanna as my business coach has been a great experience. She is knowledgeable, supportive, protective, and always gives advice with your benefit in mind. She helped me turn ideas into real steps when I could not visualize or verbalize my plans. I highly recommend Joanna to anyone who is serious about starting or growing their own business, especially women entrepreneurs."

Renee LinBusiness Coaching Client

My Story

"I started with $1,000 and a plan everyone doubted. I sold that business for $1.6 million."

Nobody handed me a playbook. I googled everything: how to start an LLC, how to hire, how to price, how to keep going when it all falls apart. I founded four businesses, including Dementia Specialists Homecare and Memory Lane Assisted Living, turned a $1,000 start into a $1.6 million exit, and built my newest one to $100K in three years with an audience of 400,000+ followers. And yes, I burned out along the way. That is exactly why I teach sustainable business now: so you skip the mistakes that almost took me down.

These days I work smarter, not harder, and I teach my clients to do the same with AI, content, and branding that actually fits them. Recovering perfectionist. Proud mom. Certified leopard print addict.

$1K

Starting Capital

$1.6M

Business Sold

400K+

Followers Built

Businesses Founded

Your dream is a business.
Let's make it pay like one.